Ecommerce Marketing for Shopify Growth and Store Revenue
Need collection and product rankings? See our ecommerce SEO work.
EVKII is an ecommerce marketing agency in Carlsbad, California. We help Shopify and DTC brands turn traffic into orders — paid media, storefront conversion, and lifecycle (Klaviyo email/SMS) run as one growth system instead of three disconnected retainers.
The work is built for revenue: product-page conversion, contribution margin, and repeat purchase — not vanity traffic. We pair senior operators with an in-house AI creative studio so ads, PDPs, and email share the same offer and the same measurement.
Typical fit: brands already selling on Shopify or Shopify Plus that want one team for Meta, TikTok, Google Shopping, CRO, and retention. Ecommerce engagements typically run $5,000–$25,000/month depending on channel count and creative volume. [Book a strategy call](/schedule) to see if the system fits.
Shopify growth, not channel theater
Paid, CRO, and lifecycle share one catalog, one offer, and one scorecard. Winning Meta hooks inform PDP copy; PDP wins inform email and ads.
Paid + CRO + retention in one loop
Meta, TikTok, and Google Shopping sit next to collection/PDP tests and Klaviyo flows so spend has a page worth landing on.
Carlsbad operator, national catalogs
Heath Squier scopes the engagement from Carlsbad. We work with San Diego County brands and nationwide Shopify catalogs that need a single accountable team.
Measured on orders and margin
Reporting ladders to revenue, contribution, and repeat purchase — not last-click ROAS theater. Larger accounts can add lift studies where spend justifies it.
Ecommerce marketing for Shopify brands that need revenue
Most stores don't need another vendor. They need one operator who can connect ads, the product page, and the post-purchase sequence. EVKII runs that as an ecommerce growth system: creative that matches the offer, landing pages that convert the click, and lifecycle that turns a first order into a second.
If the constraint is category and product rankings rather than paid efficiency, start with [ecommerce SEO](/services/ecommerce-seo). If you need the full DTC media + Amazon + incrementality engagement, use the [ecommerce marketing agency](/services/ecommerce-marketing-agency) page.
How we work
- Discovery: catalog, margins, current channels, and the revenue constraint
- Audit of media, Shopify conversion path, and lifecycle
- 90-day growth plan: what we run, what we pause, what we measure
- Channel restructure + creative + PDP/collection tests
- Weekly scorecard: spend, orders, CPA, and next tests
- Monthly review tied to revenue — not dashboard vanity
Service area
EVKII serves San Diego, San Diego County, Carlsbad, La Jolla, Encinitas, Del Mar, Oceanside, North County.
EVKII, Inc., 7040 Avenida Encinas Suite 104-441, Carlsbad, CA 92011 · 760-208-4499 · heath@evkii.com
How much does ecommerce marketing cost?
EVKII ecommerce engagements typically run $5,000–$25,000/month depending on channel count, account complexity, and creative volume. Most clients already have real paid spend and an active Shopify catalog.
Do you only work with Shopify stores?
Shopify and Shopify Plus are the default. We also work with Hydrogen/headless storefronts and Amazon when that channel is part of the same growth model. A full DTC media + Amazon system is covered on our ecommerce marketing agency page.
Are you a local Carlsbad / San Diego ecommerce agency?
Yes. EVKII is based in Carlsbad and works with San Diego County brands in person or remotely, plus nationwide Shopify catalogs. Local doesn't mean local-only — the operating system is the same.
How is this different from your ecommerce marketing agency page?
This page is the commercial ecommerce / Shopify growth URL. The ecommerce marketing agency page is the longer DTC engagement: Meta, TikTok, Google, Amazon, creative, CRO, and email/SMS as one 12-month partnership. Same team; different search intent.
Do you also handle ecommerce SEO?
Yes — collection architecture, product schema, and category rankings are a separate ecommerce SEO engagement when organic product demand is the constraint. Paid and SEO can run together when both are needed.