Conversion systemECOMMERCE · SHOPIFY GROWTHSan Diego, San Diego County
Ecommerce Marketing for Shopify Growth and Store Revenue
Operator-led ecommerce marketing for Shopify and DTC brands — paid media, storefront CRO, and lifecycle in one system. Based in Carlsbad, serving San Diego County and nationwide.
Need collection and product rankings? See our ecommerce SEO work.
System / CommerceOperating principleOne buying story · Shopify + Amazon
01 / Method
One buying story, two storefronts
EVKII is an ecommerce marketing agency in Carlsbad, California. We help Shopify and DTC brands turn traffic into orders — paid media, storefront conversion, and lifecycle (Klaviyo email/SMS) run as one growth system instead of three disconnected retainers.
01
Catalog audit
Find the products, margins, and buying friction that matter most.
02
PDP creative stack
Build the image, video, proof, and offer system for every hero SKU.
03
Storefront build
Create a fast, mobile-first path from discovery to checkout.
04
Inventory + lifecycle
Connect stock, retention, and post-purchase communication.
05
Optimize weekly
Use conversion and contribution data to improve the buying system.
02 / The build
One system. Clear outputs.
Connects with
Shopify
Amazon Seller Central
Klaviyo
Recharge
GA4
01
Shopify growth, not channel theater
Paid, CRO, and lifecycle share one catalog, one offer, and one scorecard. Winning Meta hooks inform PDP copy; PDP wins inform email and ads.
02
Paid + CRO + retention in one loop
Meta, TikTok, and Google Shopping sit next to collection/PDP tests and Klaviyo flows so spend has a page worth landing on.
03
Carlsbad operator, national catalogs
Heath Squier scopes the engagement from Carlsbad. We work with San Diego County brands and nationwide Shopify catalogs that need a single accountable team.
04
Measured on orders and margin
Reporting ladders to revenue, contribution, and repeat purchase — not last-click ROAS theater. Larger accounts can add lift studies where spend justifies it.
Engage when
Shopify + Amazon operate as two disconnected stories
PDP creative pipeline can't keep up with catalog growth
Ready to align pricing, imagery, lifecycle across channels
Hold when
Single-SKU launch with no marketplace plan
Pre-product-market fit — offer still shifting weekly
Technical file / full scope
Full overview
The work is built for revenue: product-page conversion, contribution margin, and repeat purchase — not vanity traffic. We pair senior operators with an in-house AI creative studio so ads, PDPs, and email share the same offer and the same measurement.
Typical fit: brands already selling on Shopify or Shopify Plus that want one team for Meta, TikTok, Google Shopping, CRO, and retention. Ecommerce engagements typically run $5,000–$25,000/month depending on channel count and creative volume. Apply for the free 10-page website — three active builds at a time; applying does not guarantee selection — or request a 15-minute teardown.
Detailed production sequence
01Discovery: catalog, margins, current channels, and the revenue constraint
02Audit of media, Shopify conversion path, and lifecycle
0390-day growth plan: what we run, what we pause, what we measure
05Weekly scorecard: spend, orders, CPA, and next tests
06Monthly review tied to revenue — not dashboard vanity
Ecommerce marketing for Shopify brands that need revenue
Most stores don't need another vendor. They need one operator who can connect ads, the product page, and the post-purchase sequence. EVKII runs that as an ecommerce growth system: creative that matches the offer, landing pages that convert the click, and lifecycle that turns a first order into a second.
If the constraint is category and product rankings rather than paid efficiency, start with ecommerce SEO. If you need the full DTC media + Amazon + incrementality engagement, use the ecommerce marketing agency page. When the page, the offer, and the form are the constraint, that review is the conversion rate optimization consultant page.
EVKII ecommerce engagements typically run $5,000–$25,000/month depending on channel count, account complexity, and creative volume. Most clients already have real paid spend and an active Shopify catalog.
02Do you only work with Shopify stores?
Shopify and Shopify Plus are the default. We also work with Hydrogen/headless storefronts and Amazon when that channel is part of the same growth model. A full DTC media + Amazon system is covered on our ecommerce marketing agency page.
03Are you a local Carlsbad / San Diego ecommerce agency?
Yes. EVKII is based in Carlsbad and works with San Diego County brands in person or remotely, plus nationwide Shopify catalogs. Local doesn't mean local-only — the operating system is the same.
04How is this different from your ecommerce marketing agency page?
This page is the commercial ecommerce / Shopify growth URL. The ecommerce marketing agency page is the longer DTC engagement: Meta, TikTok, Google, Amazon, creative, CRO, and email/SMS as one 12-month partnership. Same team; different search intent.
05Do you also handle ecommerce SEO?
Yes — collection architecture, product schema, and category rankings are a separate ecommerce SEO engagement when organic product demand is the constraint. Paid and SEO can run together when both are needed.
Shoppable Videos
Meta Ads
Websites