Meta Ads Creative and Campaign Systems That Lower CPA
EVKII runs Meta ads for DTC and ecommerce brands — paired with an in-house AI creative studio so hook iteration, account structure, and bidding move in lockstep. Real CPA results, weekly scorecards.
System / MediaOperating principleCreative → Ad → Landing → CRM
01 / Method
Creative → Ad → Landing → CRM
We're a Meta ads agency built around one observation: most Meta accounts plateau because creative and media buying live in different rooms. The buyer ships campaigns, the creative agency ships videos, neither feeds the other. EVKII pairs senior Meta buyers with an AI creative studio under one roof.
01
Angle library
Turn customer problems and proof into a testable message system.
02
Creative testing
Run structured hook, format, and offer experiments.
03
Landing CRO
Match each campaign promise to a focused conversion path.
04
Attribution wiring
Connect campaign, lead, and revenue signals in one view.
05
Weekly optimization
Move budget toward the combinations producing qualified demand.
02 / The build
One system. Clear outputs.
Connects with
Google Ads
Meta
TikTok
LinkedIn Ads
GA4
HubSpot
01
Creative + media in one team
Hooks, scripts, and edits are briefed by the buyer running the account. Winners are scaled in 48 hours, losers killed in 72.
02
Senior buyers, no juniors
Your account is run by a senior media buyer with $10M+ in lifetime Meta spend — not handed off to a junior with a checklist.
03
Weekly scorecards
Every Friday you receive a 1-page scorecard: spend, CPA, ROAS, hook rate, top creatives, decisions, next week's tests.
04
Built for iAP and CAPI
Proper Conversions API setup, deduplicated events, server-side tracking, and signal optimization for iOS 17+. Real measurement, not vibes.
Engage when
Spending $25K+/mo across channels with rising blended CAC
Creative pipeline is the choke point, not the offer
Ready to treat ads, landing pages, and CRM as one system
Hold when
Below $10K/mo — DIY inside one channel is more efficient
Offer or ICP is still being validated
Technical file / full scope
Full overview
The result is faster iteration cycles, tighter creative-to-buy feedback loops, and meaningful CPA reduction. We test more hooks per week than most agencies test per month, and our account structure is built around scaling creative winners — not chasing audience targeting myths.
Whether you're a $50K/month brand stuck on CPA, an 8-figure brand looking to break through a ceiling, or a launch brand needing a creative + buy system from day one, we run discovery, account audit, creative production, media buying, and weekly performance review.
EVKII Meta ads management typically runs $3,500–$8,500/month base fee, or a percentage of spend (10–15%) on larger accounts. Most DTC brands invest $3,500–$6,500/month management + $25K–$250K+ in media spend.
02What's the minimum ad spend you'll work with?
We typically work with brands spending $20K+/month on Meta. Below that, creative volume becomes the bottleneck rather than media expertise — our Launch Package is often a better fit.
03Do you produce the creative too?
Yes. Every Meta engagement includes creative production — AI UGC, human UGC, AI product video, static ads — produced in-house. Creative is not optional and not outsourced; it's the lever that moves CPA.
04How fast do you typically lower CPA?
Most accounts see meaningful CPA reduction in 30–60 days as creative testing identifies winning hooks and account structure tightens. Larger gains compound across months 2–6 as creative library and audience signals mature.
05Do you handle Conversions API and iOS 17+ tracking?
Yes — full server-side CAPI setup, deduplicated events, click + view-through attribution, and proper signal optimization for iOS. Measurement is part of the engagement, not an add-on.
Meta Ads
Websites
Lead Gen Funnels