Signals in
- Search intent
- Creative
- Audience
- CRM revenue
Skip to contentGrowth pillar / 04
Operating principleAngle → Spend → Conversion 01 02 03 04 01 02 03 04 
Meta Ads
Websites
Lead Gen Funnels
Demand systemSAN DIEGO · GOOGLE ADSSan Diego, San Diego County
Make paid media create pipeline, not dashboard noise.
One operating view connects search demand, creative, landing pages, CRM outcomes and budget decisions.
How this revenue system works
From connected signals to a business result.
Media layer
- Google Ads
- Meta
- Landing pages
- Tracking
Control
- Budgets
- Tests
- Exclusions
- Attribution
Pipeline out
- Qualified leads
- Meetings
- CAC
- Revenue
What the owner seesOne view for decisions, not another tool to manage.
- Pipeline
- Qualified leads and revenue by campaign
- Spend
- Budget, CAC and waste by channel
- Creative
- Winning angles and assets
- Decisions
- What changed, why and what happens next
02 / The build
One system. Clear outputs.
Connects with
- Google Ads
- Meta
- TikTok
- LinkedIn Ads
- GA4
- HubSpot
Senior Google Ads buyers
No junior account managers. Your San Diego Google Ads account is run by a senior buyer with $10M+ in lifetime spend across Search, Shopping, PMax, and YouTube.
Conversion-first, not conversion-flooded
We optimize on real revenue events (qualified leads, booked calls, ecommerce orders) — not button clicks. Smart Bidding works when the signal is clean.
Creative + media in one team
Performance Max and YouTube need video, image, and headline assets — produced in-house by EVKII's AI creative studio instead of outsourced.
Tied to your other channels
Google Ads decisions reflect SEO insights, landing-page CRO, and Meta creative learnings. One feedback loop, one source of truth.
Engage when
- Spending $25K+/mo across channels with rising blended CAC
- Creative pipeline is the choke point, not the offer
- Ready to treat ads, landing pages, and CRM as one system
Hold when
- Below $10K/mo — DIY inside one channel is more efficient
- Offer or ICP is still being validated
Technical file / full scope
Full overview
We work with San Diego service businesses (home services, legal, healthcare, financial), Carlsbad ecommerce brands, and North County lead-gen operators. Campaign structures are built around real conversion data — phone calls, booked appointments, qualified form fills, and ecommerce orders — not micro-conversions inflated to make a dashboard look good.
Pair Google Ads management with EVKII's San Diego SEO, web design, lead generation, and Meta ads work and you get one team running every revenue channel — with shared creative, shared measurement, and a shared growth model.
Detailed production sequence
- 01Account audit + conversion tracking review
- 02Campaign restructure: Search, PMax, Shopping, YouTube as needed
- 03Conversion tracking + offline conversion import (CRM-tied)
- 04Creative production for PMax and YouTube assets
- 05Weekly optimization + bid/budget/audience tuning
- 06Monthly business review tied to revenue and pipeline
03 / Evidence
Proof on the wire.
Open evidence vaultMeta AdsMeta Ad Creative
Facebook and Instagram ad concepts, static creative, video concepts, and testing variations.
Inspect buildWebsitesWebsite Redesign
Modern website redesign built for trust, clarity, mobile performance, and conversion.
Inspect buildLead Gen FunnelsLead Generation Funnel
Landing page, intake form, email notification, CRM routing, and conversion tracking system.
Inspect build04 / Field questions
Before we build.
01How much does Google Ads management cost in San Diego?
EVKII Google Ads management in San Diego typically runs $2,500–$6,500/month for local service businesses and $3,500–$8,500/month for ecommerce or larger lead-gen accounts. On accounts spending $50K+/month we move to a percentage-of-spend model (10–15%).
02What's your minimum Google Ads spend?
We typically work with brands committing $5,000+/month in Google Ads media. Below that, the math on management fees rarely works — our Launch Package is usually a better starting point.
03Do you handle Performance Max and Shopping?
Yes — Performance Max, Standard Shopping, Search, YouTube, Demand Gen, and Display are all part of our standard Google Ads engagement. We don't farm out PMax to autopilot; it's structured around your real product and audience signals.
04Can you set up call tracking and CRM-tied conversions?
Yes. Call tracking (CallRail or similar), offline conversion import from HubSpot/Salesforce/Close, enhanced conversions, and consent-mode v2 are all part of standard setup. Real signal is the foundation of any working Google Ads account.
05Do you only work with San Diego clients?
No — we're based in Carlsbad and have a deep San Diego County client base, but most accounts we run are remote brands across the US.
05 / Next move