Generative Engine Optimization for AI Search Visibility
EVKII is a generative engine optimization (GEO) agency for brands that want to show up when buyers ask an AI, not just a search box. As ChatGPT, Gemini, Perplexity, Google AI Overviews, and AI Mode absorb more of the buyer journey, being the source those systems cite is becoming as important as ranking in classic organic results.
GEO — sometimes called answer engine optimization (AEO) — is different from traditional SEO. Answer engines reward clear, well-structured, genuinely authoritative content; explicit entities and schema; consistent citations across the web; and pages built to be quoted. We build the source-like pages, structured data, and citation footprint that make your brand a reliable answer.
We pair GEO with a measurement layer: prompt tracking that monitors how often your brand appears, your share of voice, and which pages get cited across the major AI engines — so this becomes a managed channel with real feedback loops, not a guess.
Citable, source-like pages
Content structured the way answer engines prefer to quote — clear definitions, direct answers, data, and entity clarity — so your pages become the source LLMs cite instead of a competitor's.
Schema & entity building
Organization, Service, FAQPage, and Article schema plus consistent entity signals across the web so AI systems understand who you are and trust you as an authority.
Citation & source footprint
Building the off-site citations, mentions, and references that answer engines weight when deciding which brands to surface and quote.
Prompt tracking & measurement
Ongoing monitoring of AI visibility, share of voice, and which prompts and pages get cited across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Why generative engine optimization matters now
Buyers increasingly start with an AI, not a search engine results page. When someone asks ChatGPT or Perplexity to recommend an agency, a product, or an approach, the brands that get named are the ones those systems consider authoritative and easy to cite. If your competitors are the answer and you're invisible, you lose the consideration set before a click ever happens.
GEO builds the assets that make you quotable: source-like pages that answer real questions directly, structured data that makes your entities unambiguous, and a citation footprint that signals authority. Paired with prompt tracking, you can see your AI share of voice climb and know exactly which pages are earning the citations.
How we work
- Prompt research: map the AI queries your buyers actually ask
- AI visibility baseline across ChatGPT, Gemini, Perplexity, AI Overviews
- Source-page and content build optimized to be cited
- Schema, entity, and citation-footprint work
- Prompt tracking + share-of-voice measurement setup
- Iterate on the prompts and pages where you're losing visibility
What is generative engine optimization (GEO)?
GEO is the practice of making a brand visible and citable inside generative AI answer engines — ChatGPT, Gemini, Perplexity, and Google AI Overviews. It focuses on clear, authoritative, well-structured content, explicit schema and entities, and a strong citation footprint so AI systems quote you as the source rather than a competitor.
How is GEO different from SEO?
Traditional SEO optimizes for ranking positions in a list of blue links. GEO (also called AEO, answer engine optimization) optimizes for being the source an AI system synthesizes into its answer. The foundations overlap — quality content, schema, authority — but GEO adds citable page structure, entity clarity, and prompt-level visibility tracking.
Can you actually measure AI search visibility?
Yes. We track how often your brand appears in AI answers, your share of voice versus competitors, and which prompts and pages get cited across the major engines. That turns GEO into a managed channel with feedback loops rather than a one-off guess.
Do GEO and SEO work together?
They reinforce each other. The technical foundation, authoritative content, and schema that help you rank organically also make you more citable to answer engines. We run GEO alongside SEO so classic rankings and AI visibility compound.
How long does GEO take to show results?
AI visibility can shift within weeks as new citable pages and schema are indexed and referenced, but building durable share of voice against established sources typically compounds over a few months of consistent publishing and citation work.