EVKII in the Press

Articles and interviews featuring EVKII and our founder, Heath Squier, grouped by publication.

Adil Makhdoom Portfolio — One website fix before buying ads. https://theadil.me/blog/website-fixes-before-spending-on-ads/

AZ Big Media — Resetting client expectations when delivery is at risk. https://azbigmedia.com/business/client-communication-how-to-reset-expectations-without-eroding-trust/

BacklinkBuilding — What was your most successful piece of content for attracting natural backlinks and what made it so linkable? How did this content differ from your other link building assets?. https://backlinkbuilding.io/qa/25-content-strategies-that-naturally-attract-backlinks-what-makes-content-linkable

BacklinkBuilding — Deduplicate by editorial question before personalizing outreach. https://backlinkbuilding.io/qa/personalize-link-building-outreach-at-scale-without-crossing-the-line/

CIO Grid — Sustainability goals and digital transformation. https://ciogrid.com/qa/25-ways-sustainability-goals-are-shaping-the-future-of-digital-transformation

CMSWire — What a CX operating system actually coordinates. https://www.cmswire.com/customer-experience/what-a-cx-operating-system-actually-coordinates-and-why-its-not-a-tool/

Consultant Magazine — Turn fuzzy stakeholder goals into measurable outcomes. https://consultantmagazine.co/qa/consulting-project-kickoff-turn-vague-goals-into-clear-outcomes/

CTO Sync — Buy versus build: require both an operating owner and an exit path. https://ctosync.com/qa/how-engineering-leaders-make-buy-vs-build-calls-for-saas-platforms/

Economist Zone — Pricing under margin pressure. https://economistzone.com/qa/pricing-how-leaders-make-price-changes-customers-accept-under-cost-pressure/

Freeduhm — Historical published attribution: AI-PC market competition. https://freeduhm.com/intel-and-amd-are-competing-for-a-bigger-share-of-the-ai-pc-market/

Freeduhm — Passkey adoption: automatic upgrades from existing passwords. https://freeduhm.com/strategies-apple-google-and-microsoft-are-doing-to-make-passkeys-more-common/

Freeduhm — Browser AI: assistance at the point of web work. https://freeduhm.com/microsoft-and-google-are-adding-more-ai-features-to-their-web-browsers/

Freeduhm — Why on-device AI matters for personal workflows. https://freeduhm.com/apple-and-samsung-are-investing-more-in-on-device-artificial-intelligence/

Freeduhm — What is one consideration that guided your decision on which aspects of your startup to automate with AI versus keep human-driven?. https://freeduhm.com/automate-with-ai-vs-keep-human-driven-in-your-startup/

Freeduhm — Mobile wallets: checkout reliability makes the service habitual. https://freeduhm.com/google-apple-and-samsung-constantly-update-their-mobile-payment-technology/

Goalsetting — Outcome-focused customer business reviews. https://goalsetting.co/qa/customer-business-reviews-that-spark-executive-level-outcomes

Goalsetting — Quarterly minimum success versus stretch goals. https://goalsetting.co/qa/set-the-floor-and-the-stretch-for-quarterly-team-goals

Informatics Magazine — Shared evidence for international AI standards. https://informaticsmagazine.com/qa/22-strategies-for-international-harmonization-of-ai-regulations

Informatics Magazine — Analytics capability build-versus-buy decision rule. https://informaticsmagazine.com/qa/decide-when-analytics-teams-build-in-house-vs-choose-off-the-shelf/

Insurance News — Homeowners insurance technology — actual EVKII linked source card. https://insurancenews.io/qa/8-technologies-that-will-transform-homeowners-insurance-underwriting-and-claims-processing

Lead Grow Develop — Difficult entrepreneurial decision with limited information. https://leadgrowdevelop.com/25-entrepreneurial-lessons-from-making-tough-decisions-with-limited-information/

Lead Grow Develop — Effective startup marketing strategy and results. https://leadgrowdevelop.com/25-marketing-strategies-that-worked-for-entrepreneurial-ventures-examples-and-results/

Marketer Magazine — When launching a new product or feature, how do you choose the first two channels to lead the push?. https://marketermagazine.co/qa/choose-the-first-channels-for-a-product-launch

Marketer Magazine — Budgeting with mixed multichannel attribution signals. https://marketermagazine.co/qa/make-budget-calls-when-marketing-attribution-is-messy

PR Thrive — Blameless post-campaign debrief. https://prthrive.com/qa/running-blameless-public-relations-postmortems-that-produce-real-improvements

PR Thrive — Honest PR attribution reporting. https://prthrive.com/qa/win-executive-trust-how-public-relations-leaders-report-impact-without-overclaiming

PR Thrive — AI limitations in PR source qualification. https://prthrive.com/qa/where-has-ai-proven-less-helpful-in-pr-work-what-can-this-teach-us-about-ais-limitations/

Praxable — Operators implementing AI in core business workflows. https://praxable.com/blog/ai-workflow-redesign/

Salam Experts — AI SEO workflow / prompt that speeds turnaround. https://www.salamexperts.com/blog/digital-marketing/ai-prompts-workflows-seo-turnaround-time/

SpaRetailer Magazine — Seasonal accessory showroom merchandising. https://sparetailer.com/merchandise-like-a-lifestyle-store/

TechBullion — Job rotation or cross-training as professional development in a small business. https://techbullion.com/15-ways-small-businesses-use-job-rotation-for-professional-growth/

Trendsetting — When you set the free shipping minimum for your ecommerce store, how did you balance higher average order value with the risk of lower conversion? What one rule of thumb or customer behavior signal ended the debate for you and has stayed reliable across seasons?. https://trendsetting.io/qa/set-the-right-free-shipping-minimum-for-ecommerce-without-hurting-conversion