San Diego SEO Services Led by Heath Squier
EVKII is a San Diego SEO agency led by [Heath Squier](/about), an operator with 20+ years scaling brands across DTC, ecommerce, CPG, supplements, beauty, fitness, and real estate. Every SEO engagement is scoped, priced, and directed by Heath — not handed to a junior account manager. That means the person answering your first call is the same person deciding what gets built and why.
We treat SEO as a revenue channel — rankings tied to bookings, qualified leads, and ecommerce orders, not impressions on a dashboard. EVKII runs technical audits, local schema and Google Business Profile work, on-page optimization, internal linking architecture, ecommerce-specific patterns (collection page structure, product schema, faceted navigation), and content built around real buyer intent.
We work with Carlsbad, La Jolla, Encinitas, Del Mar, North County, downtown San Diego, and the broader Southern California market — plus nationwide clients who need a single team handling SEO alongside paid media, web design, and AI creative.
Founder-led, not farmed out
Heath Squier scopes, directs, and reviews every San Diego SEO engagement. No junior account managers learning on your traffic — the operator is on the account.
Local + ecommerce SEO under one roof
Local map-pack work for San Diego service businesses and ecommerce SEO for Shopify, BigCommerce, and headless stores — both run by the same team.
Tied to revenue, not impressions
GA4 + GSC + revenue reporting tied to keyword movement. Every SEO decision ladders back to qualified leads or ecommerce orders.
Technical foundations first
Core Web Vitals, schema (LocalBusiness, Product, FAQ, Article, Breadcrumb), crawl budget, internal linking, and SEO migration handled before any content sprint.
Paired with paid + web design
SEO insights inform Google Ads bidding, landing-page CRO, and content strategy — one shared growth model, not three siloed agencies.
Meet Heath Squier — the operator behind the engagement
Heath Squier is the founder of EVKII and the person who runs every San Diego SEO engagement. Twenty-plus years shipping growth work across DTC, ecommerce, CPG, supplements, beauty, fitness, and real estate — as CEO, CMO, founder, and operator, often at the same time. That operator background is why our San Diego SEO work is scoped against revenue and pipeline, not keyword rank alone. Read the [full founder story](/about) or [see recent client outcomes](/portfolio).
Practically, that means the person you meet on the discovery call is the same person deciding what technical fixes to prioritize, which local schema and Google Business Profile signals to build first, and which content clusters to invest in for compounding organic traffic. No hand-offs to a junior account manager, no strategy-by-committee — just an operator who has run this playbook for two decades.
What our San Diego SEO agency delivers
As a San Diego SEO agency, EVKII pairs technical SEO, keyword research, and a documented SEO strategy with the on-page and content work that actually moves rankings. We tune website design and page structure for both crawlers and user experience, then build the internal links and link building campaigns that grow authority — so online visibility turns into qualified leads, not just impressions.
Most engagements blend SEO and PPC: organic rankings for compounding traffic, paid search for immediate demand. As an SEO company in San Diego that also runs paid media and web design, we keep keyword data, landing pages, and conversion rates in one loop — the advantage of one digital marketing agency over three disconnected internet marketing vendors. [Book a call with Heath](/schedule) to scope your engagement.
How we work
- Discovery call with Heath Squier — offer, ICP, current rankings, revenue model
- Technical SEO audit + GSC/GA4 baseline
- Local SEO setup: GBP optimization, citations, NAP consistency, LocalBusiness schema
- On-page rebuild for priority service and category pages
- Internal linking + content brief production
- Monthly content production + link earning
- Quarterly review with Heath tied to lead and revenue KPIs
Service area
EVKII serves San Diego, San Diego County, Carlsbad, La Jolla, Encinitas, Del Mar, Oceanside, North County.
EVKII, Inc., 7040 Avenida Encinas Suite 104-441, Carlsbad, CA 92011 · 760-208-4499 · heath@evkii.com
Who is Heath Squier?
Heath Squier is the founder of EVKII and the operator who leads every San Diego SEO engagement. Heath has 20+ years scaling brands across DTC, ecommerce, CPG, supplements, beauty, fitness, and real estate — running SEO, paid media, and creative as one growth system rather than three siloed vendors. He personally scopes and directs the SEO work you buy.
Do I actually work with Heath Squier, or an account manager?
You work directly with Heath. Every San Diego SEO engagement is scoped on a call with Heath, priced by Heath, and reviewed by Heath at the quarterly business review. Day-to-day execution is handled by EVKII's SEO and content team, but Heath owns the strategy and the outcome — there is no junior account manager sitting between you and the operator.
How does Heath Squier and EVKII approach San Diego SEO?
Technical foundations first — Core Web Vitals, schema, crawl, internal linking — then local SEO (Google Business Profile, citations, LocalBusiness schema), then on-page and content work tied to buyer intent. Heath's operator lens means every SEO decision is judged against revenue impact rather than keyword rankings alone. See [how we work](/process) and [recent client outcomes](/portfolio).
How much does San Diego SEO cost?
EVKII San Diego SEO engagements typically run $2,500–$8,500/month depending on site size, competition, and whether you need local SEO only or full ecommerce SEO. Most local San Diego service businesses invest $2,500–$4,500/month. Ecommerce brands targeting San Diego ecommerce web design and competitive product keywords typically invest $5,000–$10,000/month.
How long does San Diego SEO take to show results?
Local SEO (map pack, Google Business Profile, geo-modified queries like 'San Diego ecommerce web design') often shows lift in 30–90 days. National and competitive ecommerce SEO typically takes 4–8 months for compounding rankings. Technical fixes can show within weeks.
Do you work with multi-site ecommerce development San Diego clients?
Yes. Multi-site ecommerce operators in San Diego frequently need consolidated technical SEO governance, canonical strategy across brands, and a content model that scales without cannibalization. We handle multi-site ecommerce SEO as a core engagement type.
Do you only work with San Diego SEO clients?
No — EVKII is based in Carlsbad and serves San Diego County clients first, but most of our SEO work is for brands across the US. Local presence helps for on-site meetings; remote works fine for technical and content sprints.
Can you handle SEO migration when we redesign?
Yes. SEO migration (301 mapping, content preservation, schema continuity, sitemap updates) is included in every redesign engagement. We will not let a new site tank your existing rankings.