Demand systemSAN DIEGO · SEO AGENCYSan Diego, San Diego County
San Diego SEO Services Led by Heath Squier
Founder-led SEO for San Diego County brands. Heath Squier and the EVKII team ship technical, local, and ecommerce SEO tied to bookings and orders — not vanity keywords.
EVKII is a San Diego SEO agency in Carlsbad, California, for local service businesses across San Diego County.
We fix the technical basics, your Google Business Profile and local schema first, then write pages that answer what your buyers search, so search turns into booked calls.
The first step is a free 15-minute 3-Fix Teardown with Heath Squier: you leave with the three highest-impact fixes for your site, whether or not you hire us.
EVKII does not sell ranking guarantees or purchased links.
System / SearchOperating principleQuery → Answer → Authority
01 / Method
Query → Answer → Authority
EVKII is a San Diego SEO agency led by Heath Squier. Every SEO engagement is scoped, priced, and directed by Heath — not handed to a junior account manager. The person answering your first call is the same person deciding what gets built and why.
01
Technical baseline
Resolve crawl, indexation, speed, and rendering constraints.
02
Entity + schema
Make the company, offers, and proof legible to search and AI systems.
03
Source-page depth
Publish complete answers around the queries buyers actually use.
04
AEO monitoring
Track citations, answer visibility, and changes across AI surfaces.
05
Compound reporting
Connect visibility to qualified traffic, leads, and revenue.
02 / The build
What does this engagement include?
Connects with
Google
Bing
ChatGPT
Perplexity
Gemini
AI Overviews
01
Founder-led, not farmed out
Heath Squier scopes, directs, and reviews every San Diego SEO engagement. No junior account managers learning on your traffic — the operator is on the account.
02
Local + ecommerce SEO under one roof
Local map-pack work for San Diego service businesses and ecommerce SEO for Shopify, BigCommerce, and headless stores — both run by the same team.
03
Tied to revenue, not impressions
GA4 + GSC + revenue reporting. Every SEO decision ladders back to qualified leads or ecommerce orders — not a promised rank.
04
Technical foundations first
Core Web Vitals, schema (LocalBusiness, Product, FAQ, Article, Breadcrumb), crawl budget, internal linking, and SEO migration handled before any content sprint.
05
Paired with paid + web design
SEO insights inform Google Ads bidding, landing-page CRO, and content strategy — one shared growth model, not three siloed agencies.
Includes
Technical audit, schema, and on-page rebuild for priority pages
Local SEO: Google Business Profile, citations, and service-area pages
Content written to answer buyer questions in plain language
Monthly review of what shipped and what is next
Does not include
Guaranteed rankings, positions, or AI-citation scores
Purchased links or unapproved likeness as proof
Ad spend or paid social as the hero path
Same-hour indexing APIs or invented visibility scores
Engage when
Ranking traffic is flattening or getting displaced by AI answers
Category has clear buyer intent and content depth wins
Willing to invest 6+ months for compounding
Hold when
Need pipeline this quarter — paid is the right lever
No product/service differentiation to write about yet
Technical file / full scope
Full overview
We treat SEO as a revenue channel — work tied to bookings, qualified leads, and ecommerce orders, not impressions on a dashboard. EVKII runs technical audits, local schema and Google Business Profile work, on-page optimization, internal linking architecture, ecommerce-specific patterns (collection page structure, product schema, faceted navigation), and content built around real buyer intent.
We work with Carlsbad, La Jolla, Encinitas, Del Mar, North County, downtown San Diego, and the broader Southern California market — plus nationwide clients who need a single team handling SEO alongside web design and follow-up systems. City-level Encinitas work lives on Encinitas SEO; foundation work is technical SEO.
Detailed production sequence
01Discovery call with Heath Squier — offer, ICP, current search visibility, revenue model
02Technical SEO audit + GSC/GA4 baseline
03Local SEO setup: GBP optimization, citations, NAP consistency, LocalBusiness schema
04On-page rebuild for priority service and category pages
05Internal linking + content brief production
06Monthly content production + link earning
07Quarterly review with Heath tied to lead and revenue KPIs
Who leads the San Diego SEO work?
Heath Squier is the founder of EVKII and the person who runs every San Diego SEO engagement. The live founder story is on the about page.
The person you meet on the discovery call is the same person deciding which technical fixes, local schema, and content clusters ship first. No hand-off to a junior account manager.
What does a San Diego SEO agency actually deliver?
EVKII pairs technical SEO, keyword research, and a documented plan with on-page and content work a crawler and an answer engine can both read. Page structure, internal links, and service-area facts stay in one loop.
Heath Squier is the founder of EVKII and the operator who leads every San Diego SEO engagement. He scopes and directs the SEO work you buy. Read the founder page for the live bio.
02Do I actually work with Heath Squier, or an account manager?
You work directly with Heath. Every San Diego SEO engagement is scoped with Heath, priced by Heath, and reviewed by Heath. Day-to-day execution is handled by EVKII's SEO and content team — there is no junior account manager sitting between you and the operator.
03How does EVKII approach San Diego SEO?
Technical foundations first — Core Web Vitals, schema, crawl, internal linking — then local SEO (Google Business Profile, citations, LocalBusiness schema), then on-page and content work tied to buyer intent. See how we work.
04How much does San Diego SEO cost?
Price is scoped in writing after we see site size, competition, and whether the work is local-only or includes ecommerce. EVKII does not publish a one-size retainer or a ranking guarantee.
05How long does San Diego SEO take?
Technical and profile fixes can register first. Broader visibility depends on your market, your site, and what you already have live. We will not promise a day-count or a position.
06Do you work with multi-site ecommerce operators in San Diego?
Yes. Multi-site ecommerce operators in San Diego often need consolidated technical SEO, a canonical strategy across brands, and a content model that scales without cannibalization.
07Do you only work with San Diego SEO clients?
No. EVKII is based in Carlsbad and serves San Diego County first, plus nationwide clients. Local presence helps for on-site meetings; remote works for technical and content sprints.
08Can you handle SEO migration when we redesign?
Yes. 301 mapping, content preservation, schema continuity, and sitemap updates are part of a redesign engagement so existing visibility is not thrown away.
