Operator-led, on purpose.
EVKII, Inc. is an operator-led agency in Carlsbad, California. Heath Squier is founder and operator.
01Who you meet
Meet Heath.
Heath Squier founded EVKII in 2024 after two decades building and running consumer brands.
As Founder and CEO of Julian Bakery, he scaled it from $1M to $30M in annual revenue.
He scopes every project and directs the work you buy, and he will tell you plainly if EVKII is not the right fit.
- Years operating
- 20+
- Revenue scale
- 30×
- Products launched
- 50+
- Exit negotiated
- 8-fig
Heath's own companies, before EVKII. Client results vary and are never promised.
- 2003
Entered growth
Performance media and commerce.
- 2009
Built the company
Founder and operator inside CPG.
- 2015 · 2021
Scaled, then exited
$1M to $30M annual revenue, then an eight-figure exit.
- 2024
Opened EVKII
One accountable growth system.
“Strategy drifts. Creative splinters. Data arrives late. EVKII keeps the builders, the system and the number in one room.”
02How we work
Four steps, in writing.
From the first call to launch, you know what's being built, who is doing it and what it costs.
- 01 · Understand
Talk it through
A 15-minute Google Meet with Heath about the website, lead flow, store or report you want to fix.
- 02 · Agree scope
Get the scope and price
Before any work starts, we write down the deliverables, who does what, the timeline and the price.
- 03 · Review
Build with your approval
We design and build the agreed work and connect it to the tools you already use. You approve what goes live.
- 04 · Deliver
Launch and measure
We launch, make sure tracking works and hand over what shipped.
What you can count on
03Questions
Before you book.
What happens on the call?
You show Heath the website, lead flow, store or report you want to improve. He asks about goals, timing and budget, then tells you whether EVKII is a fit and where he would start. Google Calendar sends the Meet link.
How is the price set?
After the call you'll know what it would cost, or when you'll get a written quote. Before any work starts, the deliverables, who does what, the timeline and the price are written down.
Who does the work?
Heath scopes and directs the work you buy, and you have one accountable lead from the first call to launch.
Do I approve what goes live?
Yes. We build the agreed work and you approve what goes live. Risky steps are approved by people, not left to automation.
Will it work with the tools we already use?
We build on your tools and connect the work to the ads, store, CRM and analytics you already use.
Where are you, and who do you work with?
EVKII is based in Carlsbad, California, and works with businesses nationwide.
What counts as proof on this site?
Three things: Heath's own record at Julian Bakery, where he scaled annual revenue from $1M to $30M as Founder and CEO; CoffeeInc, a brand EVKII owns; and ANON INC, a concept brand. The site shows no client numbers or testimonials. Results vary and are never promised.
Talk to Heath.
A 15-minute Google Meet. Bring your website, store or ad account link, and the one problem you most want solved.