System / CommerceOperating principleOne buying story · Shopify + Amazon
01 / Method
One buying story, two storefronts
EVKII runs ecommerce SEO for brands whose category and product pages should produce revenue, not just impressions. The work covers collection architecture, product schema, faceted-navigation hygiene, internal linking, and content on the queries that actually precede an add-to-cart.
01
Catalog audit
Find the products, margins, and buying friction that matter most.
02
PDP creative stack
Build the image, video, proof, and offer system for every hero SKU.
03
Storefront build
Create a fast, mobile-first path from discovery to checkout.
04
Inventory + lifecycle
Connect stock, retention, and post-purchase communication.
05
Optimize weekly
Use conversion and contribution data to improve the buying system.
02 / The build
One system. Clear outputs.
Connects with
Shopify
Amazon Seller Central
Klaviyo
Recharge
GA4
01
Catalog-first SEO
Collections and PDPs are the ranking surface. We decide which category pages earn unique content, which filters stay noindexed, and which products get the internal-link budget.
02
Product and Offer schema
Valid Product, Offer, FAQ, and Breadcrumb markup so Google can understand price, availability, and the buying page — not just the brand homepage.
03
Faceted navigation hygiene
Parameter and filter URLs are a common ecommerce indexation leak. We keep crawl budget on pages that can rank and convert.
04
Tied to orders, not vanity keywords
Keyword work starts from margin and inventory, not a 10,000-term spreadsheet. Rankings only matter if they can produce profitable orders.
Engage when
Shopify + Amazon operate as two disconnected stories
PDP creative pipeline can't keep up with catalog growth
Ready to align pricing, imagery, lifecycle across channels
Hold when
Single-SKU launch with no marketplace plan
Pre-product-market fit — offer still shifting weekly
Technical file / full scope
Full overview
This is not a blog-post retainer. We treat the catalog as the ranking surface: which collections deserve a unique page, which variants should stay noindexed, how Product and Offer schema is emitted, and how internal links pass demand to the SKUs that can profitably rank.
Based in Carlsbad and serving San Diego County plus nationwide Shopify and headless catalogs. Ecommerce SEO typically runs $5,000–$10,000/month for competitive product keywords; smaller catalog work can start lower. Technical fixes often show within weeks; competitive category rankings usually take 4–8 months.
Detailed production sequence
01Catalog + GSC/GA4 baseline: which queries already produce orders
02Indexation and faceted-navigation audit
03Collection and PDP template priorities
04Product / Offer / FAQ schema and internal-link map
05On-page rebuild for the categories that can profitably rank
06Monthly content + linking against revenue keywords
Ecommerce SEO vs. a generic SEO retainer
A generic SEO retainer writes blog posts and hopes category pages catch up. Ecommerce SEO starts with the catalog: unique collection intent, product schema, crawlable templates, and an internal-link map that sends demand to in-stock, high-margin SKUs.
If you also need paid acquisition and lifecycle around that catalog, pair this with ecommerce marketing. For founder-led local search in San Diego County, use San Diego SEO services.
Ecommerce SEO is search work on the catalog — category pages, product pages, schema, faceted navigation, and internal linking — so shoppers find the products you can profitably sell. It is different from a local SEO or blog-content retainer.
02How much does ecommerce SEO cost?
Competitive product and category work typically runs $5,000–$10,000/month. Smaller catalogs or a technical-only sprint can start lower. Local San Diego SEO without a product catalog is a different engagement.
03How long does ecommerce SEO take?
Technical and indexation fixes often show within weeks. Competitive category rankings usually take 4–8 months. We do not promise page-one timelines; we report against the queries and pages that can produce orders.
04Do you work on Shopify SEO?
Yes. Shopify collection templates, product schema, theme performance, and app-generated URL noise are a core part of the engagement. Hydrogen and other headless catalogs are in scope when the storefront is the ranking surface.
05How is this different from San Diego SEO or ecommerce marketing?
San Diego SEO is local and service-area search. Ecommerce marketing is paid media, CRO, and lifecycle. This page is catalog SEO — rankings on collections and products. The same Carlsbad team can run them together when both constraints are real.
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