Demand systemSAN DIEGO · PPC MANAGEMENTSan Diego, San Diego County
PPC Management San Diego Across Google, Meta, and Microsoft Ads
Senior-buyer PPC management across Google, Microsoft, Meta, and TikTok — for San Diego County service businesses, ecommerce brands, and lead-gen operators.
System / MediaOperating principleCreative → Ad → Landing → CRM
01 / Method
Creative → Ad → Landing → CRM
EVKII is a PPC agency San Diego brands hire for paid campaign management run as one system across Google Ads, Microsoft Ads, Meta, and TikTok — instead of three different vendors arguing over attribution.
01
Angle library
Turn customer problems and proof into a testable message system.
02
Creative testing
Run structured hook, format, and offer experiments.
03
Landing CRO
Match each campaign promise to a focused conversion path.
04
Attribution wiring
Connect campaign, lead, and revenue signals in one view.
05
Weekly optimization
Move budget toward the combinations producing qualified demand.
02 / The build
One system. Clear outputs.
Connects with
Google Ads
Meta
TikTok
LinkedIn Ads
GA4
HubSpot
01
Cross-channel PPC under one roof
Google Ads, Microsoft Ads, Meta, TikTok, YouTube — run as one paid system with shared creative, shared measurement, and shared budget logic.
02
Senior buyers, no juniors
Every San Diego PPC account is run by a senior buyer with significant lifetime spend on each platform. No junior account managers learning on your budget.
03
Creative production in-house
AI UGC, video, static, motion — every PPC platform needs creative, produced by EVKII's in-house studio instead of outsourced.
04
Weekly scorecards, monthly reviews
Friday scorecard: spend, CPA, ROAS, top creatives, decisions, next week's tests. Monthly business review tied to pipeline and revenue.
Engage when
Spending $25K+/mo across channels with rising blended CAC
Creative pipeline is the choke point, not the offer
Ready to treat ads, landing pages, and CRM as one system
Hold when
Below $10K/mo — DIY inside one channel is more efficient
Offer or ICP is still being validated
Technical file / full scope
Full overview
Every PPC engagement includes senior media buying, in-house AI creative production for video and image assets, conversion-tracking setup, and weekly scorecards tied to revenue, qualified leads, and pipeline — not vanity click metrics. Internal first-party spend joins are documented on the Google Ads API notes page.
If you're running PPC at $5K–$500K/month and want one team handling Google Ads, Meta ads, TikTok ads, Microsoft Ads, and the creative they all need, we're built for that engagement.
EVKII San Diego PPC management typically runs $3,500–$8,500/month for single-channel engagements and $5,500–$15,000/month for multi-channel engagements (Google + Meta + TikTok or Microsoft). Larger accounts move to percentage-of-spend at 10–15%.
02Do you manage Microsoft Ads (Bing) as well?
Yes. Microsoft Ads (Bing, Yahoo, AOL, MSN partners) typically returns 20–40% lower CPCs than equivalent Google Search inventory and is included in our standard PPC engagement when it makes sense for your audience.
03How is PPC management different from Google Ads management?
Google Ads management is a single-platform engagement (Search, Shopping, PMax, YouTube). PPC management is multi-platform — Google + Microsoft + Meta + TikTok where appropriate — with one team owning cross-channel budget allocation, attribution, and creative production.
04Do you work with local San Diego service businesses?
Yes — home services, legal, healthcare, financial, and lead-gen brands across San Diego County are a core client type. Local PPC includes call tracking, geo bidding, and location-extension optimization.
05Can I keep my current PPC vendor for one channel and use EVKII for another?
Yes, but we typically advise against it. The advantage of one PPC team is shared learnings — creative wins on Meta inform YouTube hooks, search query data informs landing page CRO, and budget reallocates across platforms based on incremental return.
Meta Ads
Websites
Lead Gen Funnels