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Demand systemORANGE COUNTY · GOOGLE ADSOrange County, Southern California

Orange County Google Ads management

One operating view connects search demand, creative, landing pages, CRM outcomes and budget decisions.

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Growth pillar / 04A black campaign console allocating one magenta bid signal across four creative testing channels
Operating principleAngle → Spend → Conversion

How this revenue system works

From connected signals to a business result.

01

Signals in

  • Search intent
  • Creative
  • Audience
  • CRM revenue
02

Media layer

  • Google Ads
  • Meta
  • Landing pages
  • Tracking
03

Control

  • Budgets
  • Tests
  • Exclusions
  • Attribution
04

Pipeline out

  • Qualified leads
  • Meetings
  • CAC
  • Revenue
What the owner seesOne view for decisions, not another tool to manage.
Pipeline
Qualified leads and revenue by campaign
Spend
Budget, CAC and waste by channel
Creative
Winning angles and assets
Decisions
What changed, why and what happens next

02 / The build

One system. Clear outputs.

Connects with
  • Google Ads
  • Meta
  • TikTok
  • LinkedIn Ads
  • GA4
  • HubSpot
01

Senior Google Ads buyers

No junior account managers. Your Orange County Google Ads account is run by a senior buyer with $10M+ in lifetime spend across Search, Shopping, PMax, and YouTube.

02

Conversion-first, not conversion-flooded

We optimize on real revenue events (qualified leads, booked calls, ecommerce orders) — not button clicks. Smart Bidding works when the signal is clean.

03

Creative + media in one team

Performance Max and YouTube need video, image, and headline assets — produced in-house by EVKII's AI creative studio instead of outsourced.

04

Tied to your other channels

Google Ads decisions reflect SEO insights, landing-page CRO, and Meta creative learnings. One feedback loop, one source of truth.

Engage when

  • Spending $25K+/mo across channels with rising blended CAC
  • Creative pipeline is the choke point, not the offer
  • Ready to treat ads, landing pages, and CRM as one system

Hold when

  • Below $10K/mo — DIY inside one channel is more efficient
  • Offer or ICP is still being validated

Technical file / full scope

Full overview

We work with Orange County service businesses (home services, legal, healthcare, financial) in Irvine, Anaheim, Santa Ana, Newport Beach, Huntington Beach, Costa Mesa, and Mission Viejo. Campaign structures are built around real conversion data — phone calls, booked appointments, qualified form fills, and ecommerce orders — not micro-conversions inflated to make a dashboard look good.

Pair Google Ads management with EVKII's SEO, web design, lead generation, and Meta ads work and you get one team running every revenue channel — with shared creative, shared measurement, and a shared growth model.

Detailed production sequence
  1. 01Account audit + conversion tracking review
  2. 02Campaign restructure: Search, PMax, Shopping, YouTube as needed
  3. 03Conversion tracking + offline conversion import (CRM-tied)
  4. 04Creative production for PMax and YouTube assets
  5. 05Weekly optimization + bid/budget/audience tuning
  6. 06Monthly business review tied to revenue and pipeline

Operator base

7040 Avenida Encinas, Suite 104-441
Carlsbad, CA 92011
(760) 208-4499
heath@evkii.com

Serving Orange County + Southern California

EVKII serves Orange County, Southern California, and nationwide clients across web design, SEO, paid media, lead generation, AI creative, Shopify and Amazon.
  • Irvine
  • Anaheim
  • Santa Ana
  • Newport Beach
  • Huntington Beach
  • Costa Mesa
  • Mission Viejo

03 / Evidence

Proof on the wire.

Open evidence vault
Meta Ad CreativeMeta Ads

Meta Ad Creative

Facebook and Instagram ad concepts, static creative, video concepts, and testing variations.

Inspect build
Website RedesignWebsites

Website Redesign

Modern website redesign built for trust, clarity, mobile performance, and conversion.

Inspect build
Lead Generation FunnelLead Gen Funnels

Lead Generation Funnel

Landing page, intake form, email notification, CRM routing, and conversion tracking system.

Inspect build

04 / Field questions

Before we build.

01How much does Google Ads management cost in Orange County?

EVKII Google Ads management in Orange County typically runs $2,500–$6,500/month for local service businesses and $3,500–$8,500/month for ecommerce or larger lead-gen accounts. On accounts spending $50K+/month we move to a percentage-of-spend model (10–15%).

02What's your minimum Google Ads spend?

We typically work with brands committing $5,000+/month in Google Ads media. Below that, the math on management fees rarely works — our Launch Package is usually a better starting point.

03Do you handle Performance Max and Shopping?

Yes — Performance Max, Standard Shopping, Search, YouTube, Demand Gen, and Display are all part of our standard Google Ads engagement. We don't farm out PMax to autopilot; it's structured around your real product and audience signals.

04Can you set up call tracking and CRM-tied conversions?

Yes. Call tracking (CallRail or similar), offline conversion import from HubSpot/Salesforce/Close, enhanced conversions, and consent-mode v2 are all part of standard setup. Real signal is the foundation of any working Google Ads account.

05Do you only work with Orange County clients?

No — we're based in Carlsbad and serve Orange County, including Irvine, Anaheim, Santa Ana, Newport Beach, Huntington Beach, Costa Mesa, and Mission Viejo, but most accounts we run are remote brands across the US.

05 / Next move

How do you start with EVKII?

Talk through your goal with Heath. Get a recommended starting point and a written scope before committing to a build. No ranking guarantees.

Discuss your project Send a project brief
Related capabilities
  • San Diego ecommerce web design
  • Carlsbad web design company
  • Carlsbad SEO & marketing agency
  • San Diego SEO services
  • AI SEO San Diego
  • Local SEO services
  • Technical SEO agency
  • AI SEO agency
  • San Diego Google Ads management
  • San Diego PPC management
  • San Diego lead generation
  • Meta ads agency
  • Ecommerce marketing agency
  • Shopify web design agency
  • Amazon storefront design
  • View portfolio
  • EVKII Insights
  • Free AI growth audit
  • Contact EVKII
  • Free 10-page website
  • 15-minute teardown

Your next chapter starts here

Let's build
your advantage.

A better website. A sharper brand.
Smarter systems behind it all.

Book a call with Heath ↗
Heath Squier, EVKII founder
Heath SquierFounder, EVKII
↗

A real conversation about your business.
No deck required.

15 minutesGoogle Meet
heath@evkii.com ↗ Prefer to write? Start a project ↗
EVKII

Design forward.
Business minded.

Carlsbad, California.
Building for businesses nationwide.

heath@evkii.com ↗
Start a project ↗(760) 208-4499
What we build +
  • Websites & landing pages
  • Shopify & Amazon
  • Lead generation systems
  • Custom apps & dashboards
  • AI workflow systems
  • Video & creative
  • Go-to-market systems
Search & insights +
  • SEO & answer optimization
  • GEO & AI visibility
  • Technical SEO
  • SEO · AEO · GEO
  • Insights & practical guides ↗
The studio +
  • Selected work
  • All services
  • About Heath
  • How we work
  • Engagement process
  • Press & interviews
  • Diagnostic review
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