EVKII is a website redesign company for businesses whose current site is slow, unclear, or hard to update. A redesign or rebuild on React, Vite, Lovable, Shopify, or Cloudflare keeps the SEO equity you already earned through 301 mapping, content migration, schema continuity, and sitemaps.
EVKII's website redesign service rebuilds the site you already have: clearer design, faster pages, and conversion paths, while preserving the SEO equity that site already earned.
The work covers design, a modern stack when the current one cannot carry the new site, and an SEO-safe migration: 301 mapping, content preservation, schema continuity, sitemaps, and a Search Console check.
Price and timing depend on scope. This page does not publish a one-size fee, a fixed timeline, or a ranking guarantee.
System / BuildOperating principlePerformance-first web & product builds
01 / Method
Build → Ship → Iterate
EVKII is a website redesign agency for operators who need the current site replaced without discarding the search equity it already earned. City pages already state the method: redesign and rebuild while preserving SEO equity with 301 redirects, content migration, and schema continuity. Sitemaps update with that migration. A Search Console check follows when access is available.
01
Scope & wireframes
Define the offer, pages, conversion path, and production boundary.
02
Design system
Lock the type, color, components, and responsive behavior.
03
Build & connect
Develop the React experience and connect forms, tracking, and tools.
04
Ship to production
QA every breakpoint, verify analytics, and deploy the live system.
05
Measure & iterate
Review behavior, fix friction, and improve the pages that drive action.
02 / The build
One system. Clear outputs.
Connects with
Vercel
Supabase
GA4
HubSpot
Segment
Sanity
01
Design and conversion paths
Layouts, headlines, and calls to action follow the offer: form fills, phone calls, bookings, or purchases. GA4, plus the pixels or CRM the engagement includes, is wired before launch.
02
SEO-safe migration
The migration preserves SEO equity with a 301 map, content preservation, schema continuity, and sitemap updates. When Google Search Console or GA4 access exists, launch is checked there. EVKII does not invent a ranking.
03
Speed and Core Web Vitals
LCP, CLS, and INP are diagnosed on the live stack and fixed in the rebuild: image weight, render-blocking work, and how the page is shipped. No Lighthouse trophy is invented on this page.
04
AEO and GEO readiness
Pages lead with a short answer, named entities, and schema so Google, AI Overviews, ChatGPT, Gemini, and Perplexity can quote the offer. Same discipline as AI SEO and generative engine optimization. Not a citation guarantee.
Includes
Design and conversion paths for the existing offer
Rebuild on React, Vite, Lovable, Shopify, or Cloudflare when that stack fits
Core Web Vitals work (LCP, CLS, INP) and a Search Console check when access exists
Answer-shaped pages and schema so the offer can be quoted without guessing
Does not include
A guaranteed ranking or a promised position
An invented Lighthouse score or timeline
A published one-size redesign price
Throwing away URLs without a 301 map
Engage when
Marketing site is the bottleneck for paid + SEO
Founder wants to own the code, not lease a theme
Product UI needs to feel authored, not templated
Hold when
A refresh of copy is all that's needed
A no-code builder already converts to plan
Technical file / full scope
Full overview
When the current platform can carry the new design and the path to call, book, or buy, it stays a redesign. When it cannot, the rebuild is on React and Vite, Lovable, Shopify, or Cloudflare, or on Next.js, Webflow, or WordPress.
EVKII, Inc. is at 7040 Avenida Encinas Suite 104-441, Carlsbad, CA 92011. Phone (760) 208-4499. Email heath@evkii.com. Heath Squier is founder. The same work is scoped across the US and internationally. The website redesign checklist stays informational. This page is the commercial service.
Detailed production sequence
01Strategy call to map the offer, the audience, and what the current site already covers
02URL and content inventory, then a 301 map before design is locked
03Wireframe and copy direction approved before visual design
04Design of the pages, proof, and conversion paths
05Build on React/Vite, Lovable, Shopify, or Cloudflare — or Next.js, Webflow, or WordPress when that is the stack you will run
06Migration: 301 redirects, content preservation, schema continuity, and sitemap updates
07Search Console and analytics checks when access exists, plus conversion tracking
08Launch. How long it takes depends on scope and is confirmed in writing. This page does not publish a one-size timeline.
Signs you need a website redesign
The site is hard to update. Mobile layouts feel bolted on. Calls to action are unclear. Core Web Vitals (LCP, CLS, INP) are already a problem you can see. The design no longer matches the offer. Or you are leaving WordPress, Squarespace, WooCommerce, Magento, BigCommerce, or a custom build and the URLs need a plan before they change.
A copy pass on a site that already converts is a refresh. If structure, speed, or the platform is the constraint, that is a redesign or a rebuild. EVKII says which one after seeing the site.
What website redesign services include
Design covers the offer and the paths to contact, book, or buy. A rebuild uses React, Vite, Lovable, Shopify, or Cloudflare, plus Next.js, Webflow, or WordPress when that is the stack you will run. Shopify moves from WooCommerce, Magento, BigCommerce, Squarespace, and custom platforms keep product, customer, and order records, with 301 redirects.
The SEO-safe migration is the 301 map, content preservation, schema continuity, sitemap updates, and a Search Console check when access exists. Crawl and speed work matches the technical SEO agency page. Answer-shaped copy and schema are not a citation promise.
Redesign vs rebuild vs refresh
A refresh updates copy or sections when the platform still fits. A redesign is a new design and new conversion paths. It can stay on the current platform, and it still gets 301 redirects, content migration, schema continuity, and sitemaps. A rebuild is a new implementation when that platform cannot support the design, the speed, or how leads are captured.
It is for businesses that already have a site: local service businesses, ecommerce and DTC brands, and operators whose site was built for a previous offer. EVKII works across the US and internationally from Carlsbad.
A copy edit, or a first website with nothing live yet, is a different job. The migration steps stay informational on the website redesign checklist.
How a redesign is checked
Progress is a written list of what shipped: the 301 map, the pages, the schema, the sitemap, and the Search Console or GA4 checks you can already access. EVKII does not invent a ranking or a traffic number.
The portfolio includes a project titled Website Redesign, described as a modern website redesign built for trust, clarity, mobile performance, and conversion. What was created: a full website rebuild, mobile-first sections, and conversion copy. See the portfolio.
Public facts (EVKII, Inc.)
Legal name EVKII, Inc. Founder Heath Squier. Office, phone, and email are above. Next step: discuss the project or send a project brief. Scope, price, and timing are confirmed in writing. There is no ranking guarantee.
They replace an outdated site with clearer design, faster pages, and conversion paths, and migrate the old URLs so search equity is not discarded. At EVKII that is design, a build on React, Vite, Lovable, Shopify, or Cloudflare when that stack fits, plus a 301 map, content preservation, schema continuity, and sitemaps.
02Will I lose rankings if I redesign my website?
No one can guarantee rankings. The migration preserves SEO equity with 301 redirects, content migration, schema continuity, and sitemap updates, then a Search Console check when access exists. The step list is the website redesign checklist. EVKII does not promise a position.
03How long does a website redesign take?
It depends on scope: how many pages move, whether the job is a refresh, a redesign, or a rebuild, and which platform the site lands on. EVKII does not publish a one-size timeline here. Timing is confirmed in writing before work begins.
04How much do website redesign services cost?
Price depends on scope. EVKII does not publish a one-size redesign fee on this page. You get a written scope before you commit to a build.
05Which platforms can you redesign or rebuild on?
React, Vite, Lovable, Shopify, and Cloudflare, plus Next.js, Webflow, or WordPress when that is what you will run. Shopify migrations from WooCommerce, Magento, BigCommerce, Squarespace, and custom platforms include 301 redirects. See Lovable web design and Shopify web design.
06What is the difference between a redesign, a rebuild, and a refresh?
A refresh updates copy or sections on the current site. A redesign is a new design and new conversion paths, with the SEO migration, and it can stay on the current platform when that platform can support it. A rebuild is a new implementation when the current platform cannot. EVKII says which one fits after seeing the site.
07How do I start?
Discuss the project or send a project brief. Heath Squier scopes the work in writing before a build. Phone (760) 208-4499. Email heath@evkii.com. There is no ranking guarantee.
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