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Conversion systemSHOPIFY · WEB DESIGN AGENCY

Shopify Web Design for Higher-Converting Stores

EVKII is a Shopify web design agency for DTC brands that have outgrown template themes. We design custom themes and headless storefronts with conversion-first product pages and checkout so the new store launches faster and turns more visits into orders.

System / CommerceA precision commerce build bench holding a scale model, plan, glass panel, caliper, and magenta registration block
Operating principleOne buying story · Shopify + Amazon

01 / Method

One buying story, two storefronts

We're a Shopify web design agency for DTC brands ready to outgrow templated themes. Whether you need a custom Shopify theme, a full rebuild on Shopify Plus, or a headless storefront on Hydrogen, we run strategy, design, development, and post-launch CRO under one roof.

  1. 01
    Catalog audit

    Find the products, margins, and buying friction that matter most.

  2. 02
    PDP creative stack

    Build the image, video, proof, and offer system for every hero SKU.

  3. 03
    Storefront build

    Create a fast, mobile-first path from discovery to checkout.

  4. 04
    Inventory + lifecycle

    Connect stock, retention, and post-purchase communication.

  5. 05
    Optimize weekly

    Use conversion and contribution data to improve the buying system.

02 / The build

One system. Clear outputs.

Connects with
  • Shopify
  • Amazon Seller Central
  • Klaviyo
  • Recharge
  • GA4
01

Custom Shopify themes

Designed in Figma, built in Liquid + Hydrogen or as a custom theme. Pixel-perfect, fast-loading, and structured around conversion.

02

PDP-first design

Product detail pages are where Shopify revenue lives. We design PDPs that compete with the best DTC brands in your category.

03

AI product photography

Ultra-realistic AI product imagery and lifestyle scenes — endless variations without studio costs.

04

Post-launch CRO

Most agencies disappear after launch. We stay for 30+ days of optimization: A/B testing, heatmaps, checkout audit, and conversion-rate lift.

Engage when

  • Shopify + Amazon operate as two disconnected stories
  • PDP creative pipeline can't keep up with catalog growth
  • Ready to align pricing, imagery, lifecycle across channels

Hold when

  • Single-SKU launch with no marketplace plan
  • Pre-product-market fit — offer still shifting weekly

Technical file / full scope

Full overview

Every Shopify build we ship is engineered around the metrics that matter: PDP conversion rate, add-to-cart rate, checkout completion, and AOV. We use proven CRO patterns (sticky ATC, cart drawer, free-shipping bar, bundles, post-purchase upsells) and AI product photography to lift conversion 15–40% over a stock theme.

Used by skincare, supplements, apparel, footwear, food and beverage, and home brands. Average project: 3–6 weeks from kickoff to launch.

Detailed production sequence
  1. 01Strategy call: catalog, AOV, current conversion benchmarks
  2. 02Information architecture + wireframes approved
  3. 03High-fidelity Figma design + revision rounds
  4. 04Shopify theme build (Liquid or Hydrogen)
  5. 05PDP, cart, and checkout optimization wired in
  6. 06Launch + 30 days post-launch CRO + analytics

03 / Evidence

Proof on the wire.

Open evidence vault

04 / Field questions

Before we build.

01How much does a Shopify web design project cost?

Custom Shopify themes typically run $12,000–$35,000+ depending on catalog complexity, app integrations, and custom functionality. Shopify Plus and headless Hydrogen builds typically start at $25,000 and scale up with complexity.

02Do you work with Shopify Plus?

Yes — we frequently build on Shopify Plus, including custom checkout extensions, multi-storefront setups, B2B portals, and Shop Pay optimizations exclusive to Plus.

03Headless Shopify or traditional theme — which should I choose?

Traditional Liquid themes are faster to build, cheaper to maintain, and work for 80% of DTC brands. Headless (Hydrogen, Next.js) is right when you need extreme performance, complex content modeling, or app-like UX. We'll recommend based on your catalog size, traffic, and operational complexity.

04Do you migrate from another platform to Shopify?

Yes — we handle migrations from WooCommerce, Magento, BigCommerce, Squarespace, and custom platforms. Includes product, customer, order, and SEO migration with proper 301 redirects.

05Can you also handle the ads for the new Shopify store?

Yes. We pair Shopify builds with our Meta ads and AI creative production services, so the store launches into a creative + media system that's already ready to scale.

05 / Next move

How do you start with EVKII?