Heath Squier is a seasoned business leader and digital marketing strategist with over 20 years of experience driving growth and innovation in various industries, including natural foods, technology, and eCommerce. As the former CEO and CMO of multiple successful ventures, Heath has a proven track record of transforming businesses through strategic marketing, branding, and operational excellence.
Throughout Heath’s career, he has directed all aspects of business operations, from product development and formulation to marketing, sales, and logistics, building global brands and launching over 50 food, beverage, and supplement products. Heath has led teams of up to 70 employees, mentoring six managers, and driving revenue growth from $1M to $28M annually within just five years.
A master of digital marketing, Heath has managed multi-million-dollar advertising budgets and executed successful campaigns across platforms such as Facebook, Instagram, YouTube, TikTok, Amazon Ads, Google AdWords, and Pinterest. These efforts have yielded exceptional results, including a cost-per-acquisition (CPA) as low as $5, and a massive social media following of over 800,000 on Facebook and 280,000 on Instagram. Heath’s innovative strategies drove 27 million visitors to JulianBakery.com, significantly boosting sales and brand presence.
In addition to marketing expertise, Heath is skilled in optimizing business operations, including managing a $20M purchasing department, reducing costs of goods sold (COGS), and creating compelling go-to-market toolkits that have facilitated seamless execution with major retailers like Amazon, Whole Foods, Costco, and Kroger.
One of Heath’s crowning achievements was negotiating and successfully selling his company for an eight-figure profit, securing a two-year consulting contract post-sale. This milestone reflects Heath’s ability to create, scale, and exit businesses with substantial returns.
Currently, Heath is focused on leveraging his deep expertise in digital marketing, business development, and growth strategy through consulting, helping businesses unlock their full potential and achieve sustained success in today’s competitive market.
